Mawada Ahmed Adam| Social Media Marketing

Objective

I am Mawada Ahmed Adam, a versatile Social Media Specialist, Content Creator, and Copywriter with a strong background across healthcare, dental, scientific research, career consulting, and beauty sectors. I thrive at the intersection of creative storytelling, digital marketing, and strategic campaign management, delivering content that resonates with audiences and achieves measurable results.

Over the past years, I have:

Planned and executed successful social media campaigns, consistently achieving targeted KPIs.
Created engaging content for multiple platforms, including educational articles, promotional posts, scripts, and ad copy.
Worked in both professional and governmental settings, managing teams and coordinating cross departmental projects.
Applied SEO strategies to optimize content visibility and drive organic growth.
Demonstrated leadership in media management and team coordination, ensuring high quality content production aligned with brand identity.

I am passionate about leveraging data driven strategies and creative storytelling to elevate brands, educate audiences, and deliver impactful campaigns across diverse industries.

Experience

Professional Experience

March 2025 – Present

Junior Social Media Specialist | Content Creator | Campaign Manager | Script Writer

Medical Mastery Platform

Designed and executed digital advertising campaigns for healthcare professionals (dentists, pharmacists, lab technicians).
Built content calendars aligned with campaign objectives and industry trends.
Created educational, promotional, and community focused content across LinkedIn and other platforms.
Wrote scripts for video campaigns to simplify complex medical topics.
Applied storytelling, hooks, and CTAs to drive conversions and engagement.
Analyzed campaign KPIs and optimized for better reach and ROI.

April 2025 – Present

Media Office Intern | Content Creator | Content Writer

Ministry of Health – Sudan (Patient Safety Department, Media Office)

Assisted in planning and executing awareness campaigns on patient safety and public health.
Produced educational content (posts, infographics, press releases) aligned with Ministry guidelines.
Supported the Media Office in managing advertising campaigns for health initiatives.
Handled publishing schedules and monitored audience engagement across platforms.
Ensured alignment with institutional visual identity and communication standards.

Nov 2024 – Jan 2025

Content Creator | Copywriter | Advertising Content Specialist | Campaign Manager

Crash Course – Dental E-Learning Platform

Developed campaigns and promotional content for dental e-learning courses.
Wrote advertising copy (ads, captions, landing pages) tailored for dental students & professionals.
Produced SEO-optimized articles and posts to boost organic reach.
Collaborated with teams to ensure educational accuracy and engaging tone.
Monitored campaign performance and refined strategies for higher conversion rates.

Sep 2024 – Nov 2024

Social Media Campaign Manager | Content Creator

First Aid Training Center

Launched a social media campaign that achieved 65% registration rate (target: 40%).
Designed content and ads tailored to the target audience’s needs.
Managed content creation, scheduling, publishing, and reporting while ensuring branding consistency.

Medical Writing & SEO Articles

Medical Writer | SEO Content Writer

Selected Highlights

Authored several medical and dental articles demonstrating expertise in healthcare content.
Latest article titled: “مكونات كرسي الأسنان: أهم الأجزاء وكيفية استخدامها”.
Published on Asnani.com and reached the first page on Google within 24 hours (strong SEO performance).
Focused on educational, clear, and engaging content for dental professionals and general audience.

Professional Development & Career Consulting

Junior Social Media Specialist

Career Empowerment

Managed and executed targeted advertising campaigns achieving campaign goals consistently.
Developed weekly and monthly content calendars tailored to career development audiences.
Produced educational, promotional, and community-driven content across social platforms.
Wrote compelling posts, scripts, and ad copy to boost engagement and reach.
Collaborated with teams to ensure brand consistency and alignment with organizational objectives.

Content Creator | Copywriter

Students Career Empowerment

Crafted value-driven content addressing student challenges and career aspirations.
Managed and executed digital campaigns, consistently hitting targeted KPIs.
Developed hooks, CTAs, and storytelling content to maximize engagement and conversions.
Coordinated with team members for visual and content alignment across platforms.
Tracked analytics and performance metrics to refine content and campaign strategies.

Beauty & Natural Products

Social Media Specialist | Content Creator | Copywriter | Script Writer

Ishraqa Brand

Managed social media accounts to increase brand awareness and audience engagement.
Created engaging and educational content for natural beauty products.
Wrote copy for posts, campaigns, and promotional content tailored to target audiences.
Developed content calendars to ensure consistency and alignment with brand identity.
Monitored analytics and audience feedback to optimize posts and campaigns.

Scientific Research & Media Management

Media Department Manager | Content Creator | Advertising Copywriter

RPO (Research Publication Office)

Led a creative media team of designers and content writers for research-related projects.
Produced educational and promotional content, including advertising copy for research campaigns.
Assigned roles and responsibilities and managed workflow scheduling.
Coordinated with the research secretariat and other departments to align media activities with institutional goals.
Supervised content publication, campaign execution, and performance monitoring while maintaining consistency in messaging and visual identity.