Turning clear strategy into measurable results
I’m Amira Ashraf, a Content Strategist & Copywriter. I started my journey in content creation and marketing in 2022, and over the past 4 years, I’ve developed a style that blends creativity with strategic thinking to deliver content that drives real results.
I’ve worked with brands across more than 50 different industries in both the Egyptian and GCC markets (Saudi Arabia, UAE, Qatar, and Oman). This experience has helped me understand different audiences and create content tailored to each market and its culture.
I also have experience in SEO content writing for over a year, which allows me to create content that is not only engaging, but also optimized for visibility and reach.
I approach every project with clarity and intention across the services I offer.
Content Strategy Development
Content Planning & Calendar
Market Research & Competitor Analysis
Copywriting & Content Writing
Scriptwriting (Reels – YouTube – Podcasts)
Branding Messaging
Campaign Ideas & Creative Concepts
Short-form & Long-form Content
Mobile Reels Shooting
Detailed tracking and analysis of content performance to optimize reach and engagement metrics across platforms.
1/2024 - Present
Menofia University | Accounting Department
Good command of professional business tools.
Continuous learning and professional development.
Menofia University (Nov 2021)
Egyptian Banking Institute (Oct 2023)
Soft Skills & Financial Inclusion (Nov 2023)
Online Certification (2024)